What is Standardization?

Phytomedicine - harnessing the healing power of plants: 5 herbs for the next millenium
Better Nutrition, Dec, 1997 by Steven Foster

I remember, in the late 1980s and early 1990s, when I heard the name "phytomedicine" for the first time. I thought it was one of those newfangled marketing phrases created to open up a new sales segment, something like the word nutraceuticals, which I already knew to mean dietary supplements.

Phytomedicine, in truth, is a term that has been used in Europe for many decades, mainly referring to therapeutic products sold only in European markets, often prescribed (or recommended) by physicians, and generally available at pharmacies rather than health and natural product stores.

Many of these leading phytomedicine products in Europe were developed in the 1960s and have been available ever since. It wasn't until the early 1980s that these products began to trickle into the American market, primarily in the form of extracts, offered to manufacturers for what has come to be known as "standardized products" in the American dietary supplement market.

Phyto-'Stem Cell' Technology

Gemmotherapy belongs to the realm of Phytotherapy but differs since it only uses the buds, young shoots of the plants. The embryonic part of the plant is particularly effective for drainage which means detoxifying actions on the body. The use of buds in traditional pharmacopoeia dates back to the middle Ages when Alchemy was the common means of treatment.
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